Category Archives: Op-Ed

[Op-Ed] A Healthy Food Secret with Digital Content

Going way back into my digital career, my first social media gig was given to me from my buddy Nima Jacob Nojoumi of Nima.Co.  I wrote for a site called HealthyFoodSecrets.com.  With my background in Pre-Med and my love for health knowledge, it was a good gig for me to take on.

A few years later, I reflect on how I continue to digest information online.  I ask myself what’s healthy content and unhealthy content for me.  Healthy content is that which benefits me as a digital user. Health content helps me move forward with my motives through technology.  Unhealthy content is what makes digital users feel bloated, obese, and at a loss with their time and energies online.

It’s the links for clicks and content celebrities that drive me crazy.  So what’s my health secret with digital content?  I’m become much wiser in what I read, who I trust, who I give my time, credibility and content authority to.

It’s time we start consuming information on the web in a healthy way.  In order to do that, we need to hold ourselves accountable and not fall naive to online publishers.

How do you digest content in a healthy way?

[Op-Ed] When Social Media feels like a Popularity Contest

When social media feels like a popularity contest, just stop!

While I absolutely love social media and its potential to connect people around the right things, I also feel there is a level of shallowness here.

You have people in the space doing things for the sake of popularity.  You have mainstream sites that are turning into tabloids just because they want to dominate the SEO of certain keywords.  Jazzed up headlines with crap content aren’t helping the user, is it now?

The web is a beautiful place and social media makes it interactive.  But we need to stop devaluing on our own digital experiences.  Understanding social media from a user’s perspective is so much more different than from a marketer’s perspective.  We need to take a stand on what social media interactions are helping us?  Does sharing a specific piece of content, filling your inbox with email lists of what to read, and emails with call to actions from marketers help YOU the digital user?  Instead reevaluate what you want to get done with social media for YOUR NEEDS.

I was talking to a colleague who talked about how he felt horrible about not keeping up with his email newsletters.  The sites just kept building lists and lists of their articles.  Now you tell me-are these articles meant to inform and improve the user’s experience?  Or is it meant for the publisher’s benefits?  There is a disconnect here.  We’re letting marketers dominate our digital experience via social media vs. us taking command of it.

It’s time to wake up and smell the coffee.  We need to really start re-thinking how we create and process content.  Social media is indeed great and I love it.  It only becomes a time-suck when we’re at the mercy of content creators who dominate and dictate what we read and how we consume it online.

Think about how social media can support you vs. how you support brands through social media.  The digital user’s time becomes vanity stats for platforms who pull in dollars from other brands to invest in them.  But who is investing in you?  Is the social brand benefiting you as much as you are benefiting them?

Sound off about your social media experiences and what’s working for you and isn’t working for you!

[Op-Ed] Social Media & Daring to take the Conversation where no Influencer wants to!

After being in the social media industry for several years from the point of a digital user and an employee, there’s a lot to be said. Social Media has become huge over the last 2 years alone. People finally have the chance to have their voices heard. But I feel there is a big void in the social media world.  After social media became popular, and so many have marketed it well, I feel that 2 things are at stake: Being genuine and authentic.

To me social media has always been about gate-openers and ordinary people being able to collaborate and do extraordinary things. That’s what I fell in love with around social media. But post 2011, there is a hierarchy in social media. The ordinary people’s voices seem to be getting drowned out by the influencers.  Who are these influencers and how are they challenging the authenticity of social media? Continue reading