Category Archives: Sound off

TechnoAlert #1: Digital Whining Perspectives on $16 Billion Facebook Buy of WhatsApp

My colleague +Eli Fennell and I ( +SanaAhmed ), talk about Facebook’s $16 Billion acquisition of WhatsApp on a Google Hangout TechnoAlert session!  We discuss things main stream tech blogs don’t dare to cover:

-Facebook buys WhatsApp for user acquisition for ‘reef approach’

-As +Mark Hopkins, Editor of Silicon Angle, explained to me that Facebook has single point offailure. If people stop using Facebook, it’s gone.  Google has several points of entry. If say Google+ didn’t succeed, at least they have Google Apps to retain revenue.

– +Eli Fennell talks about the technicalities of mergers, and how the financial merger for $16 Billion is a make or break for Facebook. Facebook makes $5 Billion in revenue (not profit), so it will be interesting to see where it takes Facebook.

– We both ponder on privacy concerns around the 2 apps.

– I explore the various ways Facebook could possibly monetize via WhatsApp on mobile. Perhaps Eli and I gave Facebook a few ideas to think about!

The question remains if Facebook can pull this off without going out of business, not ruin the user experience, and new creative ways to monetize on WhatsApp without actually annoying the users.

Who knows, maybe they have a contender to Google Adsense for all we know!

iOS 7.0 vs. Android OS

My hangout on air with +Eli Fennell on Google.  You can watch it here:

Key takeaways include:

+Eli: ‘Apple users’ love for the brand go beyond the reality of what the products can do.’

+Sana: iOS 7.0 does deserve credit for its simplicity.  But iOS 7 is nail polish on an OS and philosophy that still doesn’t allow users to do more with their personal technology.

+Sana +Eli :  Apple is a [digital] distributor of specific hardware and software.  Google is a SaaS that has succeeded in fantastic software that is NOW influencing hardware (opposite of Apple’s track).  Microsoft may become a backend technology vs. the personal technology people used it as in the past.

In a Nutshell: Apple vs. Google vs. Microsoft

In reaction to my colleague’s share of this article on Business Insider, I’m going to be a slight snob about the analysis on this article.  It was done a bit poorly (and having worked at the ”big” social media blog and seeing fluff firsthand, I can confidently spot it).

Apple defines itself for being a digital device distributor whereas many networked technologies run off of Microsoft. Speak to any developer or engineer and they will tell you how Apple’s products are hardly networkable the way many PC based products are.  (It’s true and as I work more in an IT role during my day job, I see it).

Here’s the other story, Google is more of a software as a service company that has managed to sell its products on all types of OEM mobile and desktop devices.  It’s done a good job adapting it’s SaaS products via internet capabilities.

Final word:

Apple will sell cute, sexy products (and I own a Macbook pro which is a stable piece of laptop I might say), but I see its limitations beyond its practicalities.  Google will continue to succeed in its SaaS products whether people get it or not.  Microsoft will be around for its technology network capabilities.  But, oh please, get rid of windows 8 will you Microsoft?  The users want to love you-just help them out with the UI.

Don’t Eff Around with Readers’ Time and call it Social Media News

Social media humor-Tech blogs **itting on people for social media news

Technology blogs that sacrifice relevant news quality for sake of hits.

If you’re going to talk technology, do it truthfully and stick to the topic!  It’s super annoying to watch some tech blogs have their list of topical spam content ready and firing away at its readers.  Someone asked me what my favorite tech blog was while we were having conversations about our favorite phones.  Unfortunately, I didn’t have an immediate answer.

After working in the tech blog industry, I’ve see firsthand how tech bloggers are trained to go after trending content and write about it on their tech blogs – even if it doesn’t have to do with tech!  This technique is a way to enlist topical spam against trending content in hopes of getting traffic back to their site in a quick and dirty manner.  That traffic then turns into ad revenues and ”blog success” for ”new verticals” of a blog.  Before you know it, that blog is reaching out to media buyers and selling ad content packages to these folks on their new successful vertical that gets high traffic.  Press releases are flying out on that blog’s new vertical of greatness and innovation.  The “Kiss the Screen” mentality of when you see my posts come into play with these tech blog egos.

Take 2 steps back.  Ask yourself what this is doing for readers in the long run?  Well in the short run, these tech blogs continuously weaken the business mode of traffic and ad revenues.  They continuously prove how shallow their services become.

In the bigger picture, readers are being spammed by the blogs they once loved.  These readers are coming in for social media news and strategy, and now they are reading about something totally unrelated to technology [but it was trending and sounded fun to report on].  Even better, editors teach this writers to put a social media spin on this topical spam because – for example, a non-tech related vine video was shot by an iPhone that was uploaded to Youtube.  So this is now social media news that will prepare technologists and tech enthusiasts for greatness.  Really? That’s how badly they need ad traffic revenue?

I’m just too passionate about technology and social media to let these tech bloggers who’ve found mainstream success crap over readers.  Yes, I do feel like the good Samaritan making a ”citizen’s arrest” when I see poor tactics on social media and tech news being manured on people!

So not everything you read is truly social media news.  Your once starred tech blog on your RSS reader that gave you reliable news may be indeed falling into a spam bucket of topical content whose link-baiting is your time my friends.

Ask yourself and fill in the blanks:

I never got ahead with my technology / marketing knowledge because the [FILL IN THE BLANK] blog started sh***ing topical spam my way.

As Judge Judy named her book, “Don’t pee on my leg and tell me it’s raining.”  Your time is that tech blog’s money.  Make them earn it.  Your informed actions shape a better internet culture!

[Sound Off] Before Marketers talk down a Product, teach your audience the tool!

Rip FacebookAn article here mentions how Google+ technology, time, and engagement is not as much as Facebook or other tools like Instagram.

**tch memes aside, let’s think about this out loud!

The Digital Whine

I totally disagree with this article! I know my time spent on Google+ is increasing vs. time spent on Facebook (hardly).  I have my own opinions of how to get people on Google+. Continue reading

Digital Whining Hangout – Tech Blog Rebirth & Social Media Revolution in 2013

+J.C. Kendall, CEO of TekPersona and I had a great conversation about the social media and tech blog revolutions that are taking place in 2013.  This hangout was inspired after the void I experienced with trying to find reliable resources for technology news.  Being a part of the industry and observing big wigs misleading people, and recognizing the need for insightful people who know what they’re talking about, this hangout with J.C. Kendall manifested.

The pre-inspiration to this video came with a blog post I did for Jesse Wojdylo called “Why Tech blogs Need a Re-Birth.”

For the video segment highlights, here are points you can listen in on bookmarked by topic.

Awesome Digital Whining Video Intro

  1. Reason for Hangout
  2. +J.C Kendall introduces himself
  3. +Sana Ahmed introduces herself
  4. State of Technology Today :
    1. JC on technology beyond our egos
    2. Phone War blogs and what’s the right answer Continue reading