A colleague of mine said we’re all sales people deep down inside. It’s in our innate nature to communicate, convince and sell our ideas to others. It was a great point for people who are passionate about what they believe in.
I want to add to this. In a recession, where everyone’s personal economy of time, energy, brain power and money need to be used wisely, businesses neither people can afford to be lied to. We need a new ecosystem of interacting with authenticity, generosity and honesty.
Everyone needs to make a buck. But don’t sacrifice the quality of work for that buck. I’ve explored the disconnect with marketing agendas, technology blogs and the actual truth in a hangout with J.C. Kendall.
There are countless other examples of marketers leading you down a path that they want you to buy from. But before you pick up another marketing or self-help book, just ask yourself what the agenda of that author or brand is. Is that brand voice truly trying to help you succeed with your needs? Or is that marketer trying to convince you into his/her agenda? Is that book meant to help you or make a quick sale off of your hopes and desire to try?
Marketers to Avoid
Avoid the marketers who are out for themselves. If they see a need for a sale over your needs and making you successful, then they aren’t worth your time. They indeed are trying to make you walk their path for their agendas.
Don’t fall into the marketing trap
Take everything you hear from a marketing guru with a grain of salt. Tap into your wisdom and listen to your gut as to what feels right. Marketers want you to believe their path is so good that it is the only path worth walking. Actually, with a good amount of research about your needs and goals, you’ll be able to make a better path for yourself. The marketing gurus, or content celebrities as I enjoy calling them are good with throwing thoughts and concepts out. But they don’t have the execution plan to your success. Only you do.
In our quest for truth and paths to success, it’s easy to attach ourselves to success stories of brand leaders. We think to ourselves, ‘ if they did it that way, I can do it following that path as well.’ This is wrong on so many levels. In reality, all ‘marketing celebrities’ can only offer you insights and share experiences. What they cannot promise you is a solid proof plan that will work. Your path to success comes only from the research and making informed decisions.
If you don’t connect with yourself and ask yourself, “What are my needs? What do I need to accomplish specific goals and tasks whether they are for professional or business purposes?
Make a Foolproof Plan to walk your path to success, not go astray with the marketer’s path
Ask yourself the following questions:
- What are my needs?
- What are my goals?
- Where do I research?
- Who do I get insights from?
- How do I determine whether insights offered to me are good for me or to benefit the marketer’s agenda? Is there any mutual success involved?
- What’s the difference between a grand idea or concept and an executable strategy for my success goals?
To succeed in your own marketing:
- Don’t lie.
- Don’t mislead people with something you are not.
- Build and maintain a powerful brand with research and good customer service.
- The marketers who will be truthful, want to benefit others, will have a successful brand.
- Believe and watch your success!