[Sound Off] Before Marketers talk down a Product, teach your audience the tool!

Rip FacebookAn article here mentions how Google+ technology, time, and engagement is not as much as Facebook or other tools like Instagram.

**tch memes aside, let’s think about this out loud!

The Digital Whine

I totally disagree with this article! I know my time spent on Google+ is increasing vs. time spent on Facebook (hardly).  I have my own opinions of how to get people on Google+.  Oh yeah, it’s called educating them on the tool.  Marketers, here’s your ebook slider on Google+.  Train your audience before you think they won’t engage with you on Google+.  I personally think that if people were demoed Google+, it’s technology and how it all works to make end users’ lives easier, then more people would be on it.

Change takes a while and people used to interacting with brands on Facebook will continue to do so. Here’s an interesting article to write: why not do a statistics report on how many brand pages are established on Google+?  Last time I checked there weren’t many.  So why discount the potential here?

Secondly, I question many reporting statistics served to me.  For starters, after doing some research, I found that Google+ doesn’t share all of its statistics with the public or third parties.  So how can a brand like ComScore know the ins and outs of true engagement on Google+?  Sure, the stats given directly by a company can be questioned because the conflict of interest is: tell a nice story and make the numbers look nice to show our success.  I won’t question whether what Google+, Facebook, Instagram or others have shared in their annual reports are exaggerated or not.  We all have a right to question the numbers presented to us. But how can anyone make the assumption that Google+ engagement is not there?  Did marketers take the time to realize that +1s made by users is not shared with anyone?  Chew on that for about 5 minutes and the tell me if engagement is down.

In addition, +1s cannot be fabricated at all unlike Facebook likes have been speculated to do so.  It’s a quiet little whisper murmured amongst the passionate tech enthusiasts, and engineers who develop and build the product.  While I don’t have any sources to cite this information at the moment, I will make sure I do find it and share with all of you.  (I’ve attended hangouts with the likes of Jesse Wojdylo, J.C. Kendall, Daniel Imbelliono and a few more that can have touched up on this topic in their own words)

I have my own opinions of how to get people on Google+.  Oh yeah, it’s called educating them on the tool.  Marketers, here’s your ebook slider on Google+.  Train your audience before you think they won’t engage with you on Google+.  I personally think that if people were demoed Google+, it’s technology and how it all works to make end users’ lives easier, then more people would be on it.

The Digital Fine

-More people are indeed on Facebook. But how many stay active on Facebook?

-Zone the marketers out for a minute. Ask yourself why you are on social media at all?  If it’s for specific meaningful goals and interactions (doesn’t have to be marketing KPIs for end users), then you’ll start seeing what social tools work for YOU.

I asked a few people on the Philosophy community on Google+ (my favorite subject indeed), and look at the responses I got.  And if the case is to meet new people online and strike better conversations, I find Google+ more open to that vs. Facebook where I feel like I have to let a stranger into my personal space.

But more importantly, what do you think?  Don’t give your decision to those content celebs and vanity stats trying to make a decision for you!